Rebranding Pabst Blue Ribbon

Wednesday, May 26, 2010 5 Comments

My grandpa couldn't believe it when I told him the hipster douchebags in San Francisco have claimed PBR as their own. Though I swore up and down that his dear granddaughter made a paper-bagged PBR an accessory quite some time ago, he was still baffled. PBR? Really? The same PBR that robbed pensions from 800 retirees, including our next door neighbor? Oh shame on me, that's not really acting very Milwaukee-like, is it?

Well perhaps PBR was due for a rebranding anyway. Good luck getting it to catch on outside of the hipster crew.


Investor C. Dean Metropoulos made a fortune building well-known consumer brands including Bumble Bee Tuna and Vlasic Pickles. Now, he is looking to wash them down with a Pabst Blue Ribbon.

Mr. Metropoulos, a 64-year-old executive known for invigorating brands, has reached an agreement to buy Pabst Brewing Co. from the charitable foundation that owns the company for about $250 million, according to people familiar with the matter.

Although little known outside of food circles, he earned a fortune managing brands such as Chef Boyardee, Duncan Hines and Ghirardelli Chocolates.

With Pabst, Mr. Metropoulos is showing his deal-making skills.

I will not be defending the hipster mentality, I just drink it because I'm a starving writer with a two-toned haircut and tattoos.

Jr Deputy Accountant

Some say he’s half man half fish, others say he’s more of a seventy/thirty split. Either way he’s a fishy bastard.


HalfEmpty said...

Hipsters and PBR?
WTF is with that?

Can the cool kids sing....

There's no place on Earth I'd rather be than right here,
with my Redneck, Whitesocks and Blue Ribbon Beer.

I think the hipster/PBR phenomenon started with trust fund hipsters wanting to live "the broke life"... since PBR is like $2 for a tall boy ($1.89 at MY corner store), it's the poor man's brew. And we all know trust fund hipsters love looking poor.

I fought it for a long time but have finally come to terms with the fact that I'm a PBR-chugging hipster asshole. Sans trust fund, of course.

Anonymous said...

TLP, don't know how much country music you listen to but I saw this (again) this past weekend and couldn't help but think about you, buddy.


I know my way around country music pretty well, but had not heard that one.

I only hope it was the beer that made you think of me and not the unfortunate and disturbing socks shot at the start of the video.

Anonymous said...

It was beer first given the recent Harpoon posting from you, plus the general tone of the song - want to bust ass working on something or crack open another cold one? But I confess that the sock bit did sort of remind me of you as well. You an odd duck, TLP.

I liked the stoner dude driving the Pacer who recognized his friend's skill early on.