Rebranding Pabst Blue Ribbon
My grandpa couldn't believe it when I told him the hipster douchebags in San Francisco have claimed PBR as their own. Though I swore up and down that his dear granddaughter made a paper-bagged PBR an accessory quite some time ago, he was still baffled. PBR? Really? The same PBR that robbed pensions from 800 retirees, including our next door neighbor? Oh shame on me, that's not really acting very Milwaukee-like, is it?
Well perhaps PBR was due for a rebranding anyway. Good luck getting it to catch on outside of the hipster crew.
Investor C. Dean Metropoulos made a fortune building well-known consumer brands including Bumble Bee Tuna and Vlasic Pickles. Now, he is looking to wash them down with a Pabst Blue Ribbon.
Mr. Metropoulos, a 64-year-old executive known for invigorating brands, has reached an agreement to buy Pabst Brewing Co. from the charitable foundation that owns the company for about $250 million, according to people familiar with the matter.
Although little known outside of food circles, he earned a fortune managing brands such as Chef Boyardee, Duncan Hines and Ghirardelli Chocolates.
With Pabst, Mr. Metropoulos is showing his deal-making skills.
I will not be defending the hipster mentality, I just drink it because I'm a starving writer with a two-toned haircut and tattoos.