How About "Piece of Sh*t"? Would That Work?
GM is big on branding. If you aren't familiar with their work, try Ally Bank. Don't refer to Ally as a GMAC front organization, it's Ally, damnit.
Chevy Chevy Chevy.
General Motors Co [GM.UL] has banned the use of the popular "Chevy" nickname for its flagship Chevrolet brand internally but would more than welcome if a customer calls his or her car "Chevy."
"We love Chevy. In no way are we discouraging customers or fans from using the name," GM said in a statement on Thursday.
The automaker was responding to controversy surrounding an internal memo that urged GM employees to drop the use of Chevy and communicate its best-selling brand only as Chevrolet to maintain the consistency of its branding.
"We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward," GM said in a memo to employees on Tuesday.
Personally I have always felt as though "Chevrolet" is trying too hard to be fancy. Any time you can't pronounce a T and aren't French, something's up. But maybe that's just me.