How the New Jersey Society of CPAs Pwned Social Media
pic credit: Diary of a Canadian Girl (yes, she's an accountant)
Editor's note: I've been neglecting to republish my work at Going Concern here at JDA because after a year of writing over there, it's become painfully clear that most of you who read me aren't at all interested in accounting. That's all well and good but you're missing out on all the fun. Like the following interview with New Jersey Society of CPAs' Communications Director Don Meyer. Suck it up, kids!
From the very first day we swapped our totally unprofessional Twitter account for one with less F-words and started finding accountants to follow, we have been constantly impressed with the concentration of accounting folks in social media. But in the constantly-evolving world of Internet communication, there are always a few bright spots that stand out as ahead of the curve, and the New Jersey Society of CPAs’ communications strategy sets itself apart as one such bright spot.
We were able to get a few moments with NJSCPA’s Don Meyer to discuss their strategy, successes and the drive behind their major social media push of the last three years. Operating with three goals in mind – driving member retention through a greater level of engagement for current members; creating networking and learning opportunities for current members; supporting existing membership acquisition programs – the NJSCPA has learned to use the power of blogs and social networking to reach potential, new and long-time Society members as well as CPA exam candidates across the country. Turns out that we got way more insight into the NJSCPA social media brain than we can share here and were terribly impressed by their varying campaigns, daring strategy and dedication to delivering information.
AG: First things first: let’s talk about your social media campaigns. What sort of things are you heavily involved in and why?
DM: We launched our first blog, NJSCPA Exam Cram, about three years ago to help guide student members and exam candidates through the exam process. We’ve been on Facebook for almost two years and have attracted more than 1,800 fans. We developed our page to maintain contact with student members who sometimes change mailing addresses and emails following graduation, but we now find that the page is a valuable source of professional and Society information for members in all age groups. Our LinkedIn group, launched almost two years ago, serves much the same purpose, providing information for our members and a place for them to connect. We jumped into Twitter about a year ago. We currently have more than 700 people following us. Our Twitter page is linked to our news blog, CPA Observation Post. We use those tools to provide daily professional and Society updates, but we also use Twitter and the blog to help NJ accounting firms promote themselves.
If I've succeeded in whetting your appetite for more delicious social media goodness from the exciting world of accounting, head over to Going Concern to read the rest and find NJSCPA online all over the place here. And beware, we are totally taking over.