TLP: Opening Your Hotel Room Door Just Won't Be the Same

usa today
Turning 30 shouldn't be a big deal. It's all in how you look at it. It was a good year for The Lazy Paperboy (he got a Little Lazy Paperboy) and he's making plans to celebrate someone else's 30th this year.

But WTF is with the newspapers in DC? They get near that number and things go to shit. Someone's doing something very wrong. First it was The Washington Times, which admittedly had an uphill struggle from the start, and now, USA TODAY.

USA TODAY, the nation's second largest newspaper, is making the most dramatic overhaul of its staff in its 28-year history as it ramps up its effort to reach more readers and advertisers on mobile devices.

The makeover outlined Thursday will result in about 130 layoffs this fall, USA TODAY Publisher Dave Hunke told The Associated Press. That translates into a 9% reduction in USA Today's work force of 1,500 employees. Hunke didn't specify which departments would be hardest hit.

The management shake-up affects both the newspaper's business operations and newsroom.

Like most newspapers, Gannett Co.'s USA TODAY has been cutting back in recent years to offset a steep drop in advertising that is depleting its main source of income. To compound the problem, fewer readers are paying for newspapers as free news proliferates on the Web.

Those challenges triggered the most dramatic reorganization since USA TODAY first hit the streets in 1982 with a then-unique blend of shorter stories surrounded by colorful graphics and pictures.

"This is pretty radical," Hunke said of the shake-up. "This gets us ready for our next quarter century."

In the first wave of change, USA TODAY, which is based in McLean, Va., will no longer have separate managing editors overseeing its News, Sports, Money and Life sections.

The newsroom instead will be broken up into a cluster of "content rings" each headed up by editors who will be appointed later this year. The newly created content group will be overseen by Susan Weiss, who had been managing editor of the Life section. As executive editor of content, Weiss will report to USA TODAY Editor John Hillkirk.

"We'll focus less on print ... and more on producing content for all platforms (Web, mobile, iPad and other digital formats)," according to a slide show presented Thursday to USA TODAY's staff. The AP obtained copy of the presentation.
OK, so it's a little bit of a circlejerk when one media company gets excited enough about the inside workings of another media outfit to report about it, but it's also entertaining, especially since AP embraced digital news not that long ago.

We'll see how USA TODAY does with this. Honestly, I'd almost forgotten about them.

The Lazy Paperboy

Some say he’s half man half fish, others say he’s more of a seventy/thirty split. Either way he’s a fishy bastard.


W.C. Varones said...

USA Today has also been turning against the MSM / Ruling Class orthodoxy.

For example, here where they perform the long-lost journalistic art of afflicting the comfortable.

Bonus: the paper's reporters are pretty much afflicting their comfortable metro DC neighbors.

Also, those stats are not surprising, sadly.