There's No Deflation In Coffee

Thursday, September 23, 2010 , , , 1 Comments

Fuck. The one thing that I actually care about (I was tripping about something going wrong in coffee in February of 2009... seriously... you guys can fuck with bacon but please leave my coffee alone) is now getting messed with too. Bad move, Starbucks. My dirty Fed money and I are headed to the warehouse store for some Costco shit. Remember image doesn't count in the "new normal", you can't convince me that I'm any less cool if I'm shmobbing around with a mug of my own shit made at home.

USA Today:
Starbucks customers will soon get a jolt before any caffeine touches their lips. The world's biggest cafe chain is raising prices.

Raw coffee prices have been rising. Starbucks (SBUX) said on Wednesday that it has absorbed the higher prices until now, but no more. It said the price increases will be focused on big and labor-intensive drinks. It didn't say which drinks, or how much.

Most of its basic coffee and espresso drink prices will stay the same or even drop in some cases, including its $1.50 tall brewed coffee.
I hate to break this to Starbucks but now is not the time to start overcharging for their already overpriced coffee. A quadruple black eye costs me nearly $5 now but I'm addicted to the substance itself, not the particular "brand" of Starbucks. If anything I drink it to get some fucking air with my liquid crack before I go squirrel myself back into my office under the florescent lights. There's a certain price point and frankly Starbucks reached it long ago.

My local work hood Starbucks is smart and offers me great discounts on drinks. They make it up by pawning off mediocre coffee on European tourists confused by our money that all looks the same. So it's a win-win.

Meanwhile, Phil's Stock World reminds us that caffeine intoxication is a legitimate mental disorder therefore I am never responsible for anything that I do from here on out. Starbucks is merely cutting themselves off from my cash flow, I'll get my fix out of the coffeemaker for way less and stick my head out of the window if I need air that bad.

Jr Deputy Accountant

Some say he’s half man half fish, others say he’s more of a seventy/thirty split. Either way he’s a fishy bastard.


W.C. Varones said...

Bad move.

Dollar debasement during a depression means inflation for necessities and deflation in discretionary.

Sadly, a $4 cup of coffee is still discretionary no matter how much of a caffeine addict you are.