What This Recession Needs Is a Good Rebranding
Hey, PwC is trying it (I'm sure that will make up for Satyam, Huron, Colonial Bank... there are always more) and maybe it works.
Is the U.S. dollar in desperate need of a rebranding?
Please no one let them deface the dollar with the same 8-bit bullshit PwC tried to come with. If PwC's rebranding is comparable to that of the U.S. dollar (obviously we are talking about two different things: a global accounting firm shredding metric shit tons of letterhead is nothing compared to destroying $xxx,xxx,xxx,xxx,xxx,xxx,xxx,xxx,xxx,xxx,xxx,xxx dollars in circulation), I'd have to pipe in here and say the dollar may be ugly (and confusing to Europeans) but making it pretty is going to cost a lot of money we don't have. Who gives a shit? We all use plastic anyway and are going to have to get used to that now that such a large chunk of our "money supply" is actually made up of blips and not ugly pieces of paper. Wait til all the blips made up in the last two years hit the open air (see: banks not lending, Zimbabwe Ben's printing press, and/or Fed easy money whores) and we won't have much of a choice but to let go of those old ass paper bills. Taco Bell can't ask the Fed to print up more $2 bills but maybe they can convince them to eliminate credit card fees so they can get less blip taken out of their asses as they attempt to do business. The federal government has to get more blips out of your ass to pay the Fed back for the ones that were taken out of theirs, surely you know how this works?
Those blips don't come out of nowhere you know. A rebranding is the last thing our money needs right now.