A Game 23% of America Does Not Need to Play
North Carolina's Urban Ministries of Durham has partnered with ad agency McKinney to create what I believe is a completely new kind of game - the "I'm a broke American and can hardly survive" challenge, SPENT, dares you to survive a month through car problems, bills, toothaches and near starvation (by our standards).
Said UMD about the release:
This latest adventure, Spent, is beyond what UMD could ever imagine. Spent is not just a social networking campaign, but an immersive online experience created and donated by McKinney. Raising awareness of the complex issues involved with poverty and homelessness and galvanizing the support needed to address those issues, are important components of our work. Our ongoing partnership with McKinney and their creation of this game are very important to us because they provide creative opportunities to engage new audiences and to enlist new support for the work we do each day.
They've also taken to foursquare, creating locations around Durham such as "dumpster in the alley" and "under the overpass" to bring awareness to homelessness. Interesting tactic.
So? Do you have what it takes to survive on nothing? Play SPENT here.