Dallas Pizza Chain Ticks Off Latin People and Conservatives With Its New Campaign

Oh dear. Someone tell me, do we REALLY not have anything better to complain about these days?

Dallas-based pizza chain Pizza Patrón is planning to give away tens of thousands absolutely free large pepperoni pizzas on June 5th. The catch? To get your free pizza, you've got to order it in Spanish.

Of course, you can only imagine the outrage that this has caused, because we don't need free food in our backyard, damnit!

USA Today:

The move comes at a time immigration and immigration reform remain simmering election-year issues. One in every six people in the U.S. is Latino, says the U.S. Census Bureau. From 2000 to 2010, the U.S. Hispanic population expanded from 35.3 million to 50.5 million. 

Critics of the free pizza promo are lashing out — including some in the Latino community.

"Maybe they thought it was a cute thing to do, but I think it's discrimination," says Marcela Gomez, president of Hispanic Marketing Group, a Latino marketing firm in Nashville. "As an advertising agency, I would never recommend this to my client."

One conservative group doesn't like it, either. "It seems to punish people who can't speak Spanish, and I resent that," says Peter Thomas, chairman of the Conservative Caucus, which advocates English as the nation's spoken language. "In public areas, people should be speaking English, and that includes pizza parlors."

EXCUSE ME, PETER THOMAS, but this is a free country and I will speak any motherfucking language I want, gracias!! Our founding fathers gave their all so I can worship at the Church of My Cats and speak exclusively in tongue clicks and squeals if I want, don't tell me what to do. Don't you just love how the small government folk are the first to demand the government do something about anything they don't like? Makes me ill just to be associated with them by way of voter registration sometimes.

Anyway, I really don't see the big deal. Why? Well for starters, the Spanish word for pizza is - wait for it - PIZZA. Holy shit, it's a travesty!

And really, what exactly is the chain discriminating against? People who can't be bothered to Google "one pizza please" before heading to Pizza Patrón for their free pizza? That's like saying coupons discriminate against lefties who only own right-handed scissors.

Seriously, people. There are way better things to get butthurt about. Free food is certainly not it.

Jr Deputy Accountant

Some say he’s half man half fish, others say he’s more of a seventy/thirty split. Either way he’s a fishy bastard.